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Snack Monkey
by Adam Leibling of READ Magazine

Snack Monkey eats things, so you don't have to!

M&M's
Dulce De Leche
(Caramel)

In a few months, there will be a new member to the M&M family. Standing out with its dark, blood red packaging, the brand new Dulce De Leche M&M's will invade our candy stores and... our hearts.

DDL M&M's are unlike anything you've ever experienced yet by the Mars family. For one thing, "Dulce De Leche" must be some weird foreign language -- a risky move in the candy-naming business. Next, the shape of the M&M could only be called spheroid, a step away from the flat ovals of Plain, Peanut butter, and Crispy rice, and the oblong football shape of Peanut. They look like someone took a Plain and inflated it gently, leaving it lumpy like a tumor. But this tumor has some tasty filling!

The filling is creamy, milky caramel. The kind of caramel angels must eat. This isn't that Rolo crap that sticks in your molars. This caramel goes down nice and easy, melting in your mouth like semen from the Caramel God. And best of all, this caramel isn't sickly sweet. These new M&M's are probably the least sweet of the bunch, which is brilliant because too many M&M's tend to burn the back of my throat. But you can eat the entire bag of DDL's and it's smooth as whipped butter. 

But DDL faces a tough sell in a market where loyalty to the originals rule and neophobes prevail. People buy the hot new candy when it launches for the novelty, but then it's back to what they grew up with, even if that original candy is a lump of shit (look at Hershey's - it's just a plain, boring-ass fucking chocolate bar). Mars has to learn from the Snickers Cruncher, Nestle Crunch Mocha, and Twix Cookies & Creme, and not put out too many products all at once. American consumers are still digesting the existence of Crispy Rice M&M's... DDL might just put them over the edge. And if that's the case, if Mars is too ahead of its time, DDL will be doomed to product expansion obscurity in the land of cultural footnotes. A fate to which this wonderful candy does not belong.

Kittenpants: All New Pirate Stories - With Photos!
PAGE ONE
INTERVIEW: Lee
INTERVIEW: Harlow
FEATURE: Two Rock Nerds Talk About BOC
COLUMN: Betrayal + Redemption in: SIXTEEN CANDLES (part II)
COLUMN: Tales of Wonder
COLUMN: Snack Monkey
MUSIC: news + reviews
COMICS: Li'l Stinker